Intangible assets
i. Brand name
The Company’s brand name is stated at cost less any impairment loss. The useful life of the Company’s brand name is estimated to be indefinite because based on the Company’s current product market share, the directors are of the opinion that there is no foreseeable limit to the period over which the brand name is expected to generate net cash flows to the Company. They are not amortised but tested for impairment annually or more frequently when indicators of impairment are identified.
ii. Computer software
Acquired computer software licences are capitalised on the basis of the cost incurred to acquire and bring to use the specific software. These costs are amortised on a straight line basis over their expected useful lives.
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